PAST EVENTS   |   CONTACT   |   MEMBERS
PAST EVENTS   |   CONTACT   |   MEMBERS
Late Registration Bonuses available until Midnight 9/16
Late Registration Bonuses available until Midnight 9/16
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Join best-selling author and DIY musician Ari Herstand as he interviews booking and touring experts, one-on-one, to answer questions like:
When is the right time to engage a booking agent and how do you get one?

What are the do's and dont's behind some of the most successful tours?

How can you ensure that you won't be playing to empty rooms across the country?

How do you make sure every tour is profitable?

How do you book and execute a successful tour?

...and many more.
During this intensive seminar, Ari will ask the experts in-depth questions that every musician, manager and aspiring booking agent needs to know about booking successful tours. 

Each expert will sit down for a 30-minute interview as Ari digs into what they do, how they do it, what they look for from their partners and team members, and how they make things happen. 

Walk away with the most helpful, practical, usable advice for booking and executing your next tour.
Join best-selling author and DIY musician Ari Herstand as he interviews booking and touring experts, one-on-one, to answer questions like:
When is the right time to engage a booking agent and how do you get one?

What are the do's and dont's behind some of the most successful tours?

How can you ensure that you won't be playing to empty rooms across the country?

How do you make sure every tour is profitable?

How do you book and execute a successful tour?

...and many more.
During this intensive seminar, Ari will ask the experts in-depth questions that every musician, manager and aspiring booking agent needs to know about booking successful tours.

Each expert will sit down for a 30-minute interview with Ari, one-on-one, as he digs into what they do, how they do it, what they look for from their partners and team members, and how they make things happen. Each interview will be followed by a 30-minute Q&A

Walk away with the most helpful, practical, usable advice for booking and executing your next tour.
Ari Herstand
Musician, Author
Ari Herstand is the author of the best selling book, How To Make It in the New Music Business, a Los Angeles based DIY musician and the founder of Ari's Take.
Ari Herstand
Musician, Author
Ari Herstand is the author of the best selling book, How To Make It in the New Music Business, a Los Angeles based DIY musician and the founder of Ari's Take.
Mateo Vosganian
Drummer, Wild Adriatic
Mateo Vosganian has been a drummer and band manager for 15 years. Currently he is a full time member and manager of Wild Adriatic, a rock & soul trio consisting of Vosganian + two lifelong friends from their hometown of Queensbury, NY. A steady calendar of 200+ days a year on the road for the last 4 years has honed a live show touted by Relix, USA Today, and the Huffington Post as “Explosive,” “Full of blues, soul, and depth,” and “Flawlessly tight.”
Mateo Vosganian has been a drummer and band manager for 15 years. Currently he is a full time member and manager of Wild Adriatic, a rock & soul trio consisting of Vosganian + two lifelong friends from their hometown of Queensbury, NY. A steady calendar of 200+ days a year on the road for the last 4 years has honed a live show touted by Relix, USA Today, and the Huffington Post as “Explosive,” “Full of blues, soul, and depth,” and “Flawlessly tight.”
Mateo Vosganian
Drummer, Wild Adriatic
Amy Madrigali
Talent Buyer at The Troubadour
Los Angeles resident by way of Seattle, Amy Madrigali has been the in-house talent buyer for the Troubadour since 2016. Prior to the Troubadour Amy was with The Billions Corporation and Q Prime Management. While in Seattle Amy worked for Pearl Jam as well as non-profit event producer One Reel.

Amy Madrigali
Talent Buyer at The Troubadour
Los Angeles resident by way of Seattle, Amy Madrigali has been the in-house talent buyer for the Troubadour since 2016. Prior to the Troubadour Amy was with The Billions Corporation and Q Prime Management. While in Seattle Amy worked for Pearl Jam as well as non-profit event producer One Reel.

Jaime Kelsall
Booking Agent, APA
Jaime Kelsall is a music agent at Agency for the Performing Arts in Beverly Hills. Beginning her career at House of Blues in New Orleans, Jaime took a position at Absolute Artists in San Francisco booking for artists such as CAKE, Rickie Lee Jones, and George Clinton. After Absolute Artists sold to Agency Group, Jaime moved to Los Angeles to help launch the Agency Group’s West Coast offices. After five years at Agency Group, Jaime joined APA as an agent in 2000 where she was later promoted to VP of Concerts. Her roster includes Allen Stone, Michelle Branch, Eric Hutchinson, Robert Randolph & the Family Band, Rickie Lee Jones, Blind Melon, and more.
Jaime Kelsall is a music agent at Agency for the Performing Arts in Beverly Hills. Beginning her career at House of Blues in New Orleans, Jaime took a position at Absolute Artists in San Francisco booking for artists such as CAKE, Rickie Lee Jones, and George Clinton. After Absolute Artists sold to Agency Group, Jaime moved to Los Angeles to help launch the Agency Group’s West Coast offices. After five years at Agency Group, Jaime joined APA as an agent in 2000 where she was later promoted to VP of Concerts. Her roster includes Allen Stone, Michelle Branch, Eric Hutchinson, Robert Randolph & the Family Band, Rickie Lee Jones, Blind Melon, and more.
Jaime Kelsall
Booking Agent, APA
Ben Adams
Tour Manager
Originally from Chicago, IL, Ben Adams is a tour manager who went from doing odd jobs for clubs and bands around Chicago to looking after artists worldwide. He has a diverse roster of past and present clients with metal acts like The Sword, Japan's BABYMETAL & One OK Rock, punk rock legends The Offspring, alternative rockers Young the Giant and massive trap / EDM DJ, RL Grime. Ben is a Los Angeles resident but has spent the majority of the last few years living on airplanes.

Chris Diaz
VP, Senior Talent Buyer Spaceland Presents
Diaz has built a career on spotting emerging talent, booking some of the earliest live shows for Silversun Pickups, Charli XCX, Tycho, Circa Survive, Cold War Kids, Hannibal Buress, & Joey Bada$$. LA Weekly credited Diaz’s success breathing new life into The Roxy with a nod for "Best Revitalized Music Venue" in 2014. Diaz' Roxy tenure spanned from hip hop to electronic, indie newcomers, and major underplays with the likes of Patti Smith, Blink-182, Foo Fighters, Father John Misty, & Atmosphere.
Ben Adams
Tour Manager
Originally from Chicago, IL, Ben Adams is a tour manager who went from doing odd jobs for clubs and bands around Chicago to looking after artists worldwide. He has a diverse roster of past and present clients with metal acts like The Sword, Japan's BABYMETAL & One OK Rock, punk rock legends The Offspring, alternative rockers Young the Giant and massive trap / EDM DJ, RL Grime. Ben is a Los Angeles resident but has spent the majority of the last few years living on airplanes.

Diaz has built a career on spotting emerging talent, booking some of the earliest live shows for Silversun Pickups, Charli XCX, Tycho, Circa Survive, Cold War Kids, Hannibal Buress, & Joey Bada$$. LA Weekly credited Diaz’s success breathing new life into The Roxy with a nod for "Best Revitalized Music Venue" in 2014. Diaz' Roxy tenure spanned from hip hop to electronic, indie newcomers, and major underplays with the likes of Patti Smith, Blink-182, Foo Fighters, Father John Misty, & Atmosphere.
Chris Diaz
VP, Senior Talent Buyer Spaceland Presents
This day-long seminar will be live-streamed and you can attend from anywhere in the world. There are 40 seats available to attend the seminar in person. 

We will trade off taking questions from the live-streamed audience and the in-person audience. Those attending the live stream will have a chat room to communicate with other attendees.

Make sure to stick around and chat with everyone.
Exchange contact info. Make connections. 

Those attending in person will have an opportunity to meet and network with the experts and the other attendees.  

Every ticket holder will receive a replay video link of the day-long seminar to watch at your leisure as many times as you’d like (or if you can’t attend live), all the assets (see below) and an invitation to join the private Ari’s Take New Music Business Facebook Group to continue networking and share information.  
This day-long seminar will be live-streamed and you can attend from anywhere in the world. There are 40 seats available to attend the seminar in person. 

We will trade off taking questions from the live-streamed audience and the in-person audience. Those attending the live stream will have a chat room to communicate with other attendees.

Make sure to stick around and chat with everyone! 
Exchange contact info. Make connections. 

Those attending in person will have an opportunity to meet and network with the experts and the other attendees.  

Every ticket holder will receive a replay video link of the day-long seminar to watch at your leisure as many times as you’d like (or if you can’t attend live), all the assets (see below) and an invitation to join the private Ari’s Take New Music Business Facebook Group to continue networking and share information.  
ITINERARY (PST)
ITINERARY (PST)
10AM
Doors Open
Mimosas and Light Snacks
10:30
Introduction
Ari Herstand: The New Music Business
10:45
Interview #1
Mateo Vosganian,
Drummer for Wild Adriatic
11:15
Audience Q&A
Mateo Vosganian,
Drummer for Wild Adriatic
11:45
Break
12PM
Interview #2
Jaime Kelsall, Booking Agent, APA
12:30
Audience Q&A
Jaime Kelsall, Booking Agent, APA
1:00
Break
1:30
Interview #3
Amy Madrigali, Talent Buyer 
The Troubadour
2:00
Audience Q&A
Amy Madrigali, Talent Buyer
The Troubadour
2:30
Break
2:45
Interview #4
Chris Diaz, Talent Buyer
3:15
Audience Q&A
Chris Diaz, Talent Buyer
3:45
Break
4:00
Interview #5
Ben Adams, Tour Manager
4:30
Audience Q&A
Ben Adams, Tour Manager
5:00
Recap
Ari's Biggest Takeaways
5:15
Closing
Network with Attendees
Hear what past attendees are saying:
Angie Keilhaur
Country Singer/Songwriter
Gospel Lee
Hip-Hop Artist
Timotha Lanae
Soul Artist
Hear what past attendees are saying:
Angie Keilhaur
Country Singer/Songwriter
Gospel Lee
Hip-Hop Artist
Timotha Lanae
Soul Artist
Every registrant will also receive these bonus assets:
  •  Sample Venue Booking Contracts
  •  Final Confirmation Show Booking Form
  •  Venue Outreach Email Template
  •  20% OFF IndieOnTheMove Annual Subscription
  •  $25 OFF IndieOnTheMove Consulting Services
  •  List of the Best Merchandise Providers
  •  Day Sheet Template
  •  Sample Merch Settlement Form
  •  Sample Advance Sheet
  •  Contact List: Top Level Booking Agents
  •  Contact List: Top Level Managers
  •  Full Seminar Replay Video
  •  Sample Budget Sheet (tour budgeting)
  •  The State-by-State Music Attorney Directory
  •  The A&R Rep Directory: Labels and Publishers
  •  The Advanced Guide To Getting Your Royalties
  •  New Music Business 132-Page Companion Workbook
  •  9 Ways To Make More Money With Your Music This Year
Every ticket holder will also receive an invitation to join the private Ari’s Take New Music Business Facebook Group to continue networking and share information. 
LIVE IN L.A.
$149
EARLY BIRD PRICING
LIVE STREAM
$89
EARLY BIRD PRICING
Every registrant will also receive these bonus assets:
  •  Sample Venue Booking Contracts
  •  Final Confirmation Show Booking Form
  •  Venue Outreach Email Template
  •  20% OFF IndieOnTheMove Annual Subscription
  •  $25 OFF IndieOnTheMove Consulting Services
  •  List of the Best Merchandise Providers
  •  Day Sheet Template
  •  Sample Merch Settlement Form
  •  Sample Advance Sheet
  •  Contact List: Top Level Booking Agents
  •  Contact List: Top Level Managers
  •  Full Seminar Replay Video
  •  Sample Budget Sheet (tour budgeting)
  •  The State-by-State Music Attorney Directory
  •  The A&R Rep Directory: Labels and Publishers
  •  The Advanced Guide To Getting Your Royalties
  •  New Music Business 132-Page Companion Workbook
  •  9 Ways To Make More Money With Your Music This Year
Every ticket holder will also receive an invitation to join the private Ari’s Take New Music Business Facebook Group to continue networking and share information. 
LIVE IN L.A.
$149
LIVE STREAMED
$89
LATE REGISTRATION BONUSES

9 Ways To Make More Money With Your Music This Year [WEBINAR]

26 Things You Should Before Releasing Your Single Or Album [GUIDE]
CLOSED: Event Is Underway!
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ONE TIME OFFER: For a limited time, you can also get access to the seminar replay and assets from Expert Conversations #1 (What Does A Manager Do And How To Get One), including Sample Contracts, Budgeting Worksheets, Contact Lists, and interviews with Artist Managers - just $49 with your ticket!

LIVE EVENT (L.A.)
LIVE STREAM (WEB)
FREQUENTLY ASKED QUESTIONS
Q: Why so low? What's the catch?
A: We know that there are lots of people, companies and organizations charging 10x this amount for events just like this one. 

We've found that charging this amount weeds out the people who are not serious, but keeps it affordable for most musicians, managers and booking agents. 

And, by keeping the price low, we hope you'll invite your friends and spread the word.
Q: What if I cannot attend live?
A: All ticket-holders will get a link to watch the full seminar online at your leisure. You will also get access to all of the promised assets.

If you are unsure if you can attend live in LA we recommend you purchase the live stream ticket to watch from home.
Q: What is your refund policy?
A: Once the event has begun no refunds will be issued. 

If you purchased a ticket by mistake you can email [email protected] to request a refund before the event has begun. 

All ticket holders will receive the full video from the day along with all assets whether you attend live or not.
Q: Will I get my question answered?
A: We are leaving 30 minutes for Q&A for each expert. 

We will trade off taking questions from the in-person audience and the live stream audience, and will do our best to get through everyone’s questions.
FREQUENTLY ASKED QUESTIONS
Q: Why so low? What's the catch?
A: We know that there are lots of people, companies and organizations charging 10x this amount for events just like this one. 

We've found that charging this amount weeds out the people who are not serious, but keeps it affordable for most musicians, managers and booking agents. 

And, by keeping the price low, we hope you'll invite your friends and spread the word.
Q: What if I cannot attend live?
A: All ticket-holders will get a link to watch the full seminar online at your leisure. You will also get access to all of the promised assets.

If you are unsure if you can attend live in LA we recommend you purchase the live stream ticket to watch from home.
Q: What is your refund policy?
A: Once the event has begun no refunds will be issued. 

If you purchased a ticket by mistake you can email [email protected] to request a refund before the event has begun. 

All ticket holders will receive the full video from the day along with all assets whether you attend live or not.
Q: Will I get my question answered?
A: We are leaving 30 minutes for Q&A for each expert. 

We will trade off taking questions from the in-person audience and the live stream audience, and will do our best to get through everyone’s questions.
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